Investor Relations

Business Model

Modern platform and GTM model to accelerate growth

Our data activation platform, new go-to-market (“GTM”) model, and team will accelerate new customer acquisition and growth globally.

Inputs

Talented people

Strategic new hires in sales and operations bring years of experience from blue chip companies across cloud infrastructure and software-as-a-service.

Strategic GTM partnerships

We have developed a strong network of partnerships—from cloud service providers to cloud analytics leaders and global systems integrators—to accelerate customer engagement and revenue growth.

Product roadmap to accelerate RPO and revenue

With our data activation platform, including Data Migrator and Edge to Cloud, we have achieved product and market fit, reducing sales cycles and delivering dramatic customer business value by accelerating digital transformations and business outcomes.

Identifying new market opportunities for growth

We have dramatically increased our total addressable market with WANdisco Edge to Cloud, addressing IoT data activation use cases.

Our value creation process

Customers

With our customers at the heart of our business model and go-to-market activities, we will align all other motions to expand our customer relationships offering new product and accelerate adding new customer logos, accelerated by expanding and adding new strategic partnerships with cloud service providers, ISVs, Systems Integrators and Value Added Resellers.

Our competitive advantage

  • Improved revenue predictability
  • Reduced discounting for our premium brand
  • Easier upsell potential with cloud solutions
  • Customer preferred purchase approach moving to consumption-based pricing

How we create value

Our patented technology

Our game-changing DConE technology uses consensus to keep unstructured data accessible, accurate and consistent in different locations

WANdisco Data Activation Platform

We enable organisations to activate their data, and ensure the data stays accurate and consistent across all business application environments, regardless of geographic location, data platform architecture or cloud storage provider.

Embed and enable

We embed WANdisco data activation technology into cloud fabric to become de-facto standard.

Provide insight

We create solutions and partnerships that facilitate the use of data AI and machine learning to allow customers to get deeper insight into their data and to monetise it.

Our strategy

We are accelerating the speed to market of our solutions co-developed with our customers and partners and are exploring how our technology can accelerate time to customer business insights and new sources of revenue.

Reinvestment

We reinvest back into our business; during 2021 the areas of investment included sales, channel strategy and product development

The Value We Create

For customers

The ability to put all of their data to work for their business all the time, at any scale.

$11.4m

investment in new technology

For colleagues

The growth of the business has provided many opportunities for existing and new colleagues, and we continue to invest in developing and retaining our people and strengthening the team.

159

colleagues

For partners

We have an expanding network of partners and systems integrators, all of which are dedicated to meeting the needs of our customers.

21

strategic partners and systems integrators

Read more about our KPIs on page 22 of the Annual Report

Read more about our strategy from page 18 of the Annual Report

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